SEO for Pet Industry - Tips for Small Businesses
When it comes to buying pet food, kitty litter, and toys, owners turn to the internet first. Even when their pets fall sick, they are inclined to go online for help before visiting the vet.
What’s the reason? They want to shop conveniently from the comfort of their homes.
So, as a small business in the pet industry, one of the best ways to sell your products and services oriented towards pets is on the internet.
Most importantly, you need to invest in your website and optimise it for search engines, so it becomes visible to many pet owners when they are looking for solutions to their questions.
In this article, we explore a few simple yet effective SEO tips that will help you grow your small business in the pet industry.
i. Use Catchy Page Titles and Descriptions
When someone searches on Google for pet products and services, the results show two things first: the webpage’s title and the meta description. Hence, these two items are the first matter you should look into.
Why?
The title and description determine whether the visitor will click and continue reading your page, or if they will select a different website instead. So, how do you boost the “clickability” of these two vital components?
Make them catchy, precise, and enticing to read. You should use short, compelling, and conversational prose. They shouldn’t be too short or long, but they should give just enough information to persuade the reader to go to your site.
ii. Dedicate a Page to Each Product or Service
If you have just one page about the services you offer on your website, you are not making the most of promoting your business. It is advisable to dedicate a separate page for each product or solution you provide.
Do it this way: have a page specifically for pet boarding, pet accessories, pet grooming, food, and other products or services you offer.
Why is it necessary?
Well, a single page for each service or product allows you to focus on the most important keywords and topics for each of them, and also gives you the opportunity to provide in-depth information.
Most importantly, it makes it easier for the visitor to find what they are looking for if you have a well-structured website.
Pro tip: Having separate pages for your products allows you to optimise each of the different pages, which is a plus when it comes to ranking.
iii. Promote Your Business on Blogs and Social Media
In this day and age, it is virtually impossible to ignore social media and still rank high in Google’s search results. So you really should create accounts for your small business on the main social media platforms and engage actively with your customers.
You’ll be surprised how many customers you can find there as pet owners represent a huge percentage of active users on social media.
No doubt you have seen people posting about their happy moments with their cats, their dog walking experiences, and other activities related to their pets. So with the right approach, they are all potential customers for your pet foods and other pet products.
iv. Create More Pages and Content
It is very hard to rank well on search engines with only three pages of content on your website. You will need at least several content pages - each with their specific topic - if you want to rank higher.
But that’s not all.
The content you post on your website needs to be fresh and updated with quality information as often as possible. For example, you could create weekly blog articles and be consistent in your delivery of content.
And don’t forget to have relevant and up-to-date testimonial pages.
v. Use the Right Keywords and Phrases
Successful SEO for the pet industry begins with finding relevant keywords. How do you find these keywords? It can be intimidating if you don’t understand the concepts of keywords and how rankings in search engines work, but in fact it is quite simple:
Think about the language or phrases that one would use/type in when placing a search on Google.
They are often a very short description of what you are looking for, for instance, “dog food,” “cat grooming,” “pet services,” and other similar short sentences. Those are the keywords you should include in your content.
Pro tip: You can also target so-called long-tail keywords which are less frequent but will generally have less competition.
Invest in an SEO Campaign Now and See Your Small Business Grow
We hope we showed you that SEO efforts are necessary and highly effective if you use them well. You can only take advantage of the growth in the pet industry if people can easily find you online.
If you don’t have the resources or time to apply SEO yourself, you can let a professional pet digital marketing agency help you. There’s no reason why you shouldn’t take advantage of the booming pet market.